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  2. Business
  3. Management Study Set 22
  4. Quiz 9: Managing Strategically

The Cost Leadership Strategy Requires a Firm to __________

Question 107
Multiple Choice

The cost leadership strategy requires a firm to __________. A) aggressively search out efficiencies in operations B) be unique in its product offering C) achieve a cost advantage in a narrow industry segment D) engage in product engineering and have creative flair E) have strong research capabilities

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According to Michael Porter's competitive strategies framework, which of the following strategies seeks to offer unique products to a broad customer market? A) cost leadership B) differentiation C) focus D) stuck in the middle E) diversification
Q 109
An organization that is unable to develop a competitive advantage based on one of Michael Porter's competitive strategies is termed __________. A) a dog B) noncompeting C) new entrant D) stuck in the middle E) diversified
Q 110
For many years, Canadian retailer Zellers used the slogan "Where the lowest price is the law." Which one of Michael Porter's competitive strategies was Zellers using? A) retrenchment B) differentiation C) focus D) cost leadership E) diversification
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