You Are the Entrepreneur Behind a Two-Year-Old Firm Whose Main

Question 85
Multiple Choice

You are the entrepreneur behind a two-year-old firm whose main business is engineering and servicing road salting equipment. You entered the field via an innovation in salt distribution technology that reduces the need for environmentally damaging road salt by 25 percent and yet provides effective coverage in icy conditions. You are continually engaging in _____________ via worldwide sources to seek other, complementary innovations and developments so you can enhance your services to clients. A) applied research B) R & D C) curiosity-driven research D) competitor intelligence E) value-added research