Question 1

The process of dismantling everything after an event is called

Accepted Answer

Bump-out refers to the process of dismantling everything after an event, which involves removing all equipment, decorations, and staging, and returning the event space to its original state. This term is commonly used in the event industry to describe the process of breaking down an event's setup.

Question 2

The setting up of structures and other equipment at an event is called setup or

Accepted Answer

The setting up of structures and other equipment at an event is typically referred to as bump-in or load-in. This involves bringing in all the necessary equipment and materials to prepare for the event. Bump-out or tear-down refers to the dismantling and removal of equipment and structures after the event has ended. Venue refers to the actual location or facility where the event is being held. Therefore, the best choice is E, bump-in.

Question 3

Site selection is an important part of planning an event. Which of the following is NOT a key factor influencing site selection?

Accepted Answer

While proximity to potential attendees or users may be a consideration for marketing purposes, it is not a key factor in site selection related to the logistics and feasibility of hosting the event. The other factors listed are all important for selecting a suitable venue with necessary resources and support.

Question 4

If Rogers was working on the marketing execution of an upcoming event, which of the following would NOT be an important decision in the "site selection and staging" portion of the event marketing execution?

Accepted Answer

Staffing is more related to human resources and operations rather than the physical aspects of site selection and staging.

Question 5

BMO is involved in many sponsorships in Canada: BMO Nations' Cup and Equestrian Sport; the Calgary Stampede (10-day Kids' Zone); Official Bank of the Canadian Hockey League; Kids Help Phone; and Stratford Festival, just to name a few. Why would such an organization touch every aspect of event marketing?

Accepted Answer

The answer of BMO is involved in many sponsorships in...

Question 6

Describe an example you feel to be a demonstration of effective event sponsorship. Be sure to highlight the principles for effective participation in event marketing.

Accepted Answer

The answer of Describe an example you feel to be...

Question 7

What are the measures commonly used to evaluate the effectiveness of event marketing participation? What challenges do these measurements pose?

Accepted Answer

The answer of What are the measures commonly used to...

Question 8

The success of any event is often dictated by the effectiveness of the marketing communications strategy. Describe the elements involved in such a strategy.

Accepted Answer

The answer of The success of any event is often...

Question 9

You have been asked to develop an event for a local credit union. Discuss the steps in the event marketing planning process that you would follow, citing specific examples for each step.

Accepted Answer

The answer of You have been asked to develop an...

Question 10

Which of the following is NOT a usual element of the marketing communications strategy for an event?

Accepted Answer

Sales promotion is not a usual element of the marketing communications strategy for an event.

Quiz 10: Experiential Marketing, Events, and Sponsorships