Strategic groups are clusters of firms that share ________ strategies. A) differing B) the same C) similar D) new
Strategic groups consist of firms that are more ________ to each other than firms that are not. A) familiar B) similar C) friendly D) useful
Classifying an industry into strategic groups involves judgment.If it is useful as an analytical tool,we must exercise caution in deciding what dimensions to use to map these firms.Dimensions include all of the following except A) breadth of product and geographic scope. B) price and quality. C) degree of vertical integration. D) management team.
Referring to the textbook Exhibit 2.7 The World Automobile Industry: Strategic Groups,which strategic group is the largest in terms of breadth of product line? A) Ferrari, Lamborghini, Porsche B) Toyota, Ford, General Motors, Chrysler, Honda, Nissan C) Chery, Geely, Tata Motors D) Mercedes, BMW, Audi