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One of Austin's Customers,parson Pharmaceuticals,regularly Purchases 100 Large Picnic Hampers

Question 146
Multiple Choice

One of Austin's customers,Parson Pharmaceuticals,regularly purchases 100 large picnic hampers each December.However,Parson has decided not to give gifts this upcoming holiday season.Austin should most likely: A)demand that Parson purchase at least half of the usual number. B)identify Parson as an orphan and delete the sales records. C)tell other customers that Parson has financial problems. D)create a transactional relationship with Parson. E)make a sales call to Parson in the future.

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Q 143
For one customer,Austin was asked to include a plastic piggy bank in each hamper.Austin purchased the piggy banks from ABC Gifts and included them in the hampers.Clearwater Hampers does not plan to purchase piggy banks in the future,so the ABC Gifts salesperson most likely engaged in: A)relationship selling. B)direct selling. C)transaction selling. D)transformational selling. E)partnering.
Q 144
Which of the following statements is most likely Austin's sales philosophy? A)Increased sales transactions improve customer satisfaction. B)Customer satisfaction leads to lowered sales expectations. C)Partnering eliminates a customer's cognitive dissonance. D)Customer service improves customer retention. E)Customer services requires technology.
Q 145
After landing a $200,000 order for baskets,Austin should most likely engage in all of the following EXCEPT: A)concentrating on improving account penetration. B)showing his appreciation with a thank-you note. C)handling customer complaints promptly. D)calling and texting the customer daily. E)treating his customers like royalty.
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