________ is a statistical technique that reveals customer behavior patterns as they purchase multiple items.
A) What-if analysis
B) Competitor analysis
C) Market basket analysis
D) Goal seeking analysis
Which of the following is a statistical technique that reveals customer behavior patterns as they purchase multiple items?
A) risk analysis
B) competitor analysis
C) predictive analysis
D) market basket analysis
Which of the following is a function of market basket analysis?
A) understanding behavior patterns of customers as they buy multiple items
B) helping retailers group customers from a certain geographical area
C) understanding strengths and weaknesses of competitors in the market
D) improving quality of a product after analyzing a competitor's high-in-demand product
Shirley Yearwood is an analyst at a retail outlet and is required to assess customer data to understand buying patterns of customers when they purchase multiple items. What analysis process will best help her to analyze purchasing habits of customers who bought gum boots along with umbrellas, ties along with shirts, and hair clips along with headbands among other related products?
A) online analytical processing
B) market basket analysis
C) what-if analysis
D) goal seeking analysis