The United States Army has recently been both praised and criticized for its use of a popular video game-America's Army designed to reach potential recruits.The game's creator Col.Casey Wardynski wanted to provide a sense of the training and teamwork one could find in the military environment.The game is designed for "boys 14 years or older;" these players represent the Army's __________.
A)mass market
B)counter-market
C)restricted market
D)target market
E)untapped market

Question

Quizplus · Accepted Answer

The term "target market" refers to a specific group of consumers that a company or organization aims to appeal to with their products or services. In this case, the Army is targeting boys 14 years or older as potential recruits, making them the game's target market.

The United States Army Has Recently Been Both Praised and Criticized