Generally speaking, a(n) __________ firm markets their existing products and services in other countries the same way they do in their home country.
A)polycentric
B)international
C)multinational
D)transnational
E)foreign exporter

Question

Quizplus · Accepted Answer

An international firm markets their existing products and services in other countries the same way they do in their home country. This means that they do not adjust their products or marketing strategies to meet the unique needs and preferences of the foreign market. This approach is often seen as simplistic and may not be effective in competitive global markets.

Generally Speaking, A(n) __________ Firm Markets Their Existing Products and Services