Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' B.B.Q.Sauce.She wants to target local people who like the special blend of flavors found only in North Carolina barbecue sauce.In developing a marketing strategy to sell the sauce, Lewis decided to join Goodness Grows in North Carolina, a specialty food association that advertises local products and distributes them to local supermarkets and gourmet shops.Lewis has just
A)selected target market segments to reach.
B)formed products to be sold into groups.
C)developed a market-product grid and estimating size of markets.
D)taken marketing actions to reach target markets.
E)formed prospective buyers into segments.

Question

Quizplus · Accepted Answer

By joining Goodness Grows in North Carolina, Lewis has taken a marketing action to reach her target market of local people who appreciate North Carolina-style barbecue sauce. While she may have already segmented her market and developed a market-product grid, joining the association is a clear action towards reaching that target market.

Doris Lewis Owns Lewis Edibles, Inc