Google Launched Google Plus to Gain a Foothold in the Social

Question 78
Multiple Choice

Google launched Google Plus to gain a foothold in the social media market.However,given that there are numerous social networking platforms and Facebook is already a leader in social media,Google Plus found it challenging to generate brand loyalty and establish itself in the market.This was because of _____. A) incumbent disadvantage. B) disintermediation disadvantage. C) late-mover disadvantage. D) horizontal integration disadvantage.