International Business Competing in the Global Market Place Study Set 4
Quiz 18: Global Marketing and RD
A Company That Depends on Mass Media Advertising to Communicate
A company that depends on mass media advertising to communicate its marketing message to potential consumers is using a push strategy.
Explore answers and all related questions
When a company emphasizes personal selling,the company is probably using a push strategy.
A push strategy is generally favored by consumer goods firms that are trying to sell to a large segment of the market.
A push strategy makes sense when distribution channels are short.
Explore all questions
How it work
Terms And Conditions
© 2020 QuizPlus. All Right Reserved