International Business Competing in the Global Market Place Study Set 4
Quiz 18: Global Marketing and RD
The Marketing Mix Is Comprised of Product Attributes,distribution Strategy,communication Strategy,and
The marketing mix is comprised of product attributes,distribution strategy,communication strategy,and pricing strategy.
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The process of identifying distinct groups of consumers whose purchasing behavior differs from others in important ways is known as consumer behavior analysis.
Markets can be segmented in only one way: by socio-cultural factors.
The goal of market segmentation is to optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix,thereby maximizing sales to that segment.
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