Question 1

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: 1)set market and product goals,2)select target markets,3)__________,and 4)position the product.

Accepted Answer

Finding points of difference is crucial in distinguishing a product from its competitors, which is a key part of market product focus and goal setting.

Question 2

The actions taken during market product focus and goal setting,step two of the planning phase,include: 1)set market and product goals,2)select target markets,3)find points of difference,and 4)__________.

Accepted Answer

The fourth action is to position the product, which involves identifying how the product will be perceived by the target market in comparison to competitors' products. This helps in creating a unique selling proposition for the product. Researching customers and identifying industry trends are important, but they are not actions taken specifically during market product focus and goal setting. Developing the program's marketing mix will be done in the next step of the planning phase.

Question 3

The information needed in market product focus and goal setting,Step 2 of the planning phase,includes: 1)__________,2)market-product grids with targets,and 3)positioning studies.

Accepted Answer

Market potential studies provide information on the size and growth potential of a market, which is essential for setting realistic goals and objectives.

Question 4

TB Figure: 1 
-Each phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the planning phase?

Accepted Answer

Marketing plans (or programs) that define goals (with pertinent marketing metrics) and the marketing mix strategies to achieve them are typically associated with the planning phase of the strategic marketing process. This output report serves as a blueprint for the marketing activities that will be implemented.

Question 5

Setting up an organizational chart would most likely to occur during which phase of the strategic marketing process?

Accepted Answer

Setting up an organizational chart is part of the implementation phase, where the structure and roles are defined to execute the strategic marketing plan.

Question 6

The information needed in market product focus and goal setting,Step 2 of the planning phase,includes: 1)market potential studies,2)market-product grids with targets,and 3)__________.

Accepted Answer

The answer of The information needed in market product focus...

Question 7

The information needed for the marketing program,Step 3 of the planning phase,includes: 1)__________ and 2)detailed plans to execute the marketing program.

Accepted Answer

The marketing program in the planning phase requires detailed plans to execute it, and these plans should involve the marketing mix actions. The marketing mix includes product, price, promotion, and place, which are the main components of a marketing plan. Positioning studies, market-product grids with targets, and projections for future sales, expenses, and profits are also helpful in developing a marketing program, but they are not as relevant as the marketing mix actions in this specific phase.

Question 8

The information used during the evaluation phase of the strategic marketing process includes: 1)__________ and 2)action memos to correct problems,exploit opportunities.

Accepted Answer

Tracking reports to measure results are essential during the evaluation phase of the strategic marketing process as they provide data on how successful the marketing program has been. The action memos to correct problems and exploit opportunities can be derived from the insights gained from these tracking reports. The other options, such as positioning studies and detailed plans to execute the marketing program, are more relevant to earlier phases of the strategic marketing process.

Question 9

The information needed for the marketing program,Step 3 of the planning phase,includes: 1)marketing mix actions and 2)__________.

Accepted Answer

The information needed for the marketing program at Step 3 of the planning phase includes detailed plans to execute the marketing program, which would entail specific actions to be taken to implement the marketing mix. While positioning studies and market-product grids are useful in developing the marketing plan, they would typically be completed in earlier steps of the planning phase. Projections for future sales, expenses, and profits would be important for assessing the anticipated outcomes of the marketing program, but may not necessarily be needed to develop the program itself.

Question 10

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: 1)set market and product goals,2)__________,3)find points of difference,and 4)position the product.

Accepted Answer

Selecting target markets is the immediate next step after setting market and product goals. Researching customers and identifying industry trends may come before or after this step. Developing the program's marketing mix is part of the next step, which is developing a marketing strategy. Finding points of difference and positioning the product are also included in Step 2.

Question 11

The actions taken during the evaluation phase of the strategic marketing process include: 1)compare results with plans to identify deviations and 2)__________.

Accepted Answer

The second action taken during the evaluation phase of the strategic marketing process is to correct negative deviations and exploit positive ones. This involves making adjustments to the marketing plan and implementing strategies to capitalize on successes or address areas that did not perform as expected. The other options listed are not directly related to the evaluation phase of the process.

Question 12

The actions taken during the implementation phase of the strategic marketing process include: 1)__________,2)design marketing organization,3)develop schedules,4)and execute the marketing program.

Accepted Answer

Obtaining resources is a necessary action during the implementation phase to ensure that the marketing plan can be executed effectively.

Question 13

A breakdown of the hierarchy of roles,who reports to who,who manages who,and the overall chain of command is referred to as a(n):

Accepted Answer

An organizational chart is a visual representation of the hierarchy of roles, reporting lines, management responsibilities, and overall chain of command within an organization. It provides a clear and concise overview of the structure of the organization and the relationships between different roles and departments. The chart typically includes boxes or rectangles representing positions, with lines connecting them to indicate reporting lines and relationships.

Question 14

The actions taken during the evaluation phase of the strategic marketing process include: 1)__________ and 2)correct negative deviations; exploit positive ones.

Accepted Answer

During the evaluation phase of the strategic marketing process, the actions taken include comparing the results with plans to identify deviations. This helps in understanding whether the marketing strategy is working as planned or not. By identifying negative deviations, corrective actions can be taken to adjust the strategy, while exploiting positive ones can help in further achieving marketing objectives. While tracking sales and revenue and comparing with competitors is important, it is only a part of the evaluation process. Finding points of difference in the market and executing the marketing program are part of earlier stages of the process.

Question 15

The actions taken during the implementation phase of the strategic marketing process include: 1)obtain resources,2)__________,3)develop schedules,4)and execute the marketing program.

Accepted Answer

During the implementation phase, designing the marketing organization is crucial to ensure that the structure and roles are aligned with the strategic goals, enabling effective execution of the marketing program.

Question 16

The actions taken in the marketing program,Step 3 of the planning phase,include: 1)develop the program's marketing mix and 2)__________.

Accepted Answer

In Step 3 of the marketing planning phase, after developing the marketing mix, the next action is to develop the budget by estimating revenues, expenses, and profits to ensure the program is financially viable.

Question 17

The actions taken during the implementation phase of the strategic marketing process include: 1)obtain resources,2)design marketing organization,3)develop schedules,4)__________.

Accepted Answer

The fourth action taken during the implementation phase of the strategic marketing process is to execute the marketing program. This involves implementing the tactics and activities outlined in the marketing plan to reach the desired target market and achieve the marketing goals. Therefore, the best choice is D - execute the marketing program. Choices A, B, and C are part of the earlier stages of the strategic marketing process, such as market segmentation, targeting, positioning, and developing a unique value proposition.

Question 18

All of the following are pieces of information used during the implementation phase of the strategic marketing process,except:

Accepted Answer

The answer of All of the following are pieces of...

Question 19

The actions taken during the implementation phase of the strategic marketing process include: 1)obtain resources,2)design marketing organization,3)__________,4)and execute the marketing program.

Accepted Answer

Developing schedules is part of the implementation phase as it involves planning the timeline for executing the marketing strategies and activities.

Question 20

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: 1)__________,2)select target markets,3)find points of difference,and 4)position the product.

Accepted Answer

Market and product goals need to be set in order to guide the planning process. This includes determining the target market and identifying points of difference in order to position the product effectively. Researching customers and developing the marketing mix are important steps, but come later in the planning process. Identifying industry trends may also be important, but is not listed as one of the actions specifically taken during market product focus and goal setting.

Quiz 19: Pulling It All Together: The Strategic Marketing Process

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: 1) set market and product goals,2) select target markets,3) __________,and 4) position the product.

The actions taken during market product focus and goal setting,step two of the planning phase,include: 1) set market and product goals,2) select target markets,3) find points of difference,and 4) __________.

The information needed in market product focus and goal setting,Step 2 of the planning phase,includes: 1) __________,2) market-product grids with targets,and 3) positioning studies.

TB Figure: 1 -Each phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the planning phase?

Setting up an organizational chart would most likely to occur during which phase of the strategic marketing process?

The information needed in market product focus and goal setting,Step 2 of the planning phase,includes: 1) market potential studies,2) market-product grids with targets,and 3) __________.

The information needed for the marketing program,Step 3 of the planning phase,includes: 1) __________ and 2) detailed plans to execute the marketing program.

The information used during the evaluation phase of the strategic marketing process includes: 1) __________ and 2) action memos to correct problems,exploit opportunities.

The information needed for the marketing program,Step 3 of the planning phase,includes: 1) marketing mix actions and 2) __________.

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: 1) set market and product goals,2) __________,3) find points of difference,and 4) position the product.

The actions taken during the evaluation phase of the strategic marketing process include: 1) compare results with plans to identify deviations and 2) __________.

The actions taken during the implementation phase of the strategic marketing process include: 1) __________,2) design marketing organization,3) develop schedules,4) and execute the marketing program.

A breakdown of the hierarchy of roles,who reports to who,who manages who,and the overall chain of command is referred to as a(n) :

The actions taken during the evaluation phase of the strategic marketing process include: 1) __________ and 2) correct negative deviations; exploit positive ones.

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources,2) __________,3) develop schedules,4) and execute the marketing program.

The actions taken in the marketing program,Step 3 of the planning phase,include: 1) develop the program's marketing mix and 2) __________.

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources,2) design marketing organization,3) develop schedules,4) __________.

All of the following are pieces of information used during the implementation phase of the strategic marketing process,except:

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources,2) design marketing organization,3) __________,4) and execute the marketing program.

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: 1) __________,2) select target markets,3) find points of difference,and 4) position the product.