Q 68

Which of the following is most likely an advantage of using direct-mail advertising? A) Advertisers find that direct mail builds brand image with its prestige. B) Advertisers can personalize direct mail to the needs of specific audiences. C) Direct mail has a very low cost per exposure compared to other mediums. D) Direct mail holds the interest of prospects without needing editorial content. E) Direct mail can be efficiently and precisely delivered due to modern tracking.

Multiple Choice