International Business Competing Study Set 2
Quiz 13: The Strategy of International Business
The preeminent strategic goal for most firms is to maximize the value of the firm for its owners.
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A firm's strategy can be defined as the actions that managers take to attain the goals of the firm.
Profit growth is measured by the percentage increase in net profits over time.
The amount of value a firm creates is measured by the difference between its costs of production and the price that it charges for its products.
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