Marketing research begins with:
A)setting the advertising budget.
B)definition of objectives or purpose.
C)identifying direct marketing strategy.
D)collecting a list of primary and secondary sources of information.
Which stage of marketing research is considered to be the most difficult for an entrepreneur due to lack of knowledge or experience in marketing?
A)Analyzing and interpreting the results
B)Gathering data from primary sources
C)Gathering data from secondary sources
D)Defining the purpose or objectives
Information that already exists is called:
Observation,interviewing,and focus groups are examples of collecting: