Entrepreneurship Study Set 1
Quiz 13: Strategies for Growth and Managing the Implication of Growth
Market Development Strategies Involve Selling the Firm's Existing Products to a New
Market development strategies involve selling the firm's existing products to a new group of customers,such as a new geographic market.
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Product development strategies use customers' experiences to develop new products for existing customers.
If the existing product is being sold to teenagers in one country and new entry involves selling the existing product to teenagers in a new country then this represents a new product use.
The value-added chain is usually available only to large national firms.
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