Essentials of Marketing Study Set 3
Quiz 16: Publicity: Promotion Using Earned Media,Owned Media,and Social Media
In Advertising,a Brand Sends a Message to Many Customers at Once
In advertising,a brand sends a message to many customers at once and it is considered a one-to-many model of communication.
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Facebook had a growth rate of 100 percent in the period 2012-2014.
Facebook is found to dominate other social media,as 58 percent of the U.S.adult population used Facebook in 2014.
Facebook has an algorithm that decides what content is placed in the user's newsfeed.
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