The Account Manager of a Market Research Firm Is Conducting

Question 73
Multiple Choice

The account manager of a market research firm is conducting secondary research on consumer preferences in energy drinks for his clients.His client's drink is 100% organic,but all of the secondary data he has found contains only beverages that contain a majority of artificial ingredients.This is an example of the __________ disadvantage of using secondary data. A)Timeliness B)Cost C)Speed D)Fit E)Accuracy