Marketing Management Study Set 4
Quiz 4: Understand Business-To-Consumer Markets
Research on Brand Personality Identified Six Brand Personality Traits
Research on brand personality identified six brand personality traits.These include sincerity,excitement,competence,ruggedness,charm,and sophistication.
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Eye contact,steady breathing,smiling,and swaying are all examples of positive nonverbal communication during a presentation.
An individual watching American Idol will react differently to an ad whether watching the show alone or at a party with friends.
Mike and Judy find out they are going to have a baby and realize their Infiniti G coupe has to be replaced with a more practical vehicle.They engage in a thorough information search reviewing car magazines,soliciting opinions from friends and family,conducting online research,reading Consumer Reports,and test-driving a number of new cars and SUVs before making a final purchase decision.This is an example of extensive information search.
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