Harley-Davidson Introduced a Cologne

Question 31
Multiple Choice

Harley-Davidson introduced a cologne.While the Harley brand has a large and loyal customer base,the cologne was not successful.This is an example of the ______ limitation of branding. A)Lack of meaningful differences among products B)Failure to persuade the customer C)Failure to overcome poorly designed products D)Failure to protect the brand E)Lack of brand-worthy communications