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  3. Marketing Management Study Set 4
  4. Quiz 10: Manage Pricing Decisions

Creating a Perception About Price Merely from the Image the Numbers

Question 55
Multiple Choice

Creating a perception about price merely from the image the numbers provide the customer demonstrates ___________________. A)Psychological pricing B)One-price strategy C)Variable pricing D)Everyday low pricing (EDLP) E)High/low pricing

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Q 56
Doug runs a hardware store.He learned that customers process the price of $9.99 as significantly lower than the price of $10.00 because of the reduced digit count in the price point.Accordingly,he follows this rule to set up the prices for all products.Doug uses _____. A)Psychological pricing B)One-price strategy C)Variable pricing D)Everyday low pricing (EDLP) E)High/low pricing
Q 57
With __________________,customers are allowed-even encouraged-to haggle about prices. A)Psychological pricing B)One-price strategy C)Variable pricing D)Everyday low pricing (EDLP) E)High/low pricing
Q 58
The fundamental philosophy behind __________________ is to reduce investment in promotion and transfer part of the savings to lower price. A)Psychological pricing B)One-price strategy C)Variable pricing D)Everyday low pricing (EDLP) E)High/low pricing
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