Marketing Management Study Set 4
Quiz 10: Manage Pricing Decisions
Odd Pricing Can Backfire If Misapplied,specifically to Service Industries
Odd pricing can backfire if misapplied,specifically to service industries.
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A variable pricing strategy makes planning and forecasting infinitely easier than the alternative approach,one-price.
Target and Walmart both rely on high/low pricing with heavy promotion.
To set an exact price for an offering,be it a good or service,marketing managers can consider few calculations to arrive at the optimal price.
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