Marketing Management Study Set 4
Quiz 11: Manage Marketing Channels and Points of Customer Interface
Receiving and Properly Processing Customer Orders Is a Critical Step
Receiving and properly processing customer orders is a critical step in getting product moving through the supply chain.
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In an ideal supply chain,materials of all kinds are handled as many times as possible.
Despite profound changes,retail remains a small,insignificant part of the supply chain and consumer marketing.
Exclusive dealing may be legal if the parties show exclusivity is essential for strategic reasons,such as to maintain product image.
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