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  2. Business
  3. Marketing Management Study Set 4
  4. Quiz 12: Promotional Strategy and New Media

Blogs and Company Bulletin Boards Encourage a Sense of _____

Question 60
Multiple Choice

Blogs and company bulletin boards encourage a sense of _____ that enhances the customer's company and product experience. A)Customization B)Connection C)Community D)Commerce E)Context

Related questions
Q 61
In addition to the company's primary site many companies create smaller,more focused sites that deal with specific topics such as new product introductions or targeted products within a large product portfolio known as _________. A)Blogs B)Microsites C)Social networks D)All of these E)None of these
Q 62
______________ is the use of geographic data to drive marketing messaging and other marketing decisions. A)Geo-location marketing B)M-commerce C)E-mail marketing D)Social marketing E)Sales promotion
Q 63
Yahoo allows users to create their own Yahoo experience defining the look and content of their Yahoo web page.This is an example of the ____________ element of the customer interface. A)Customization B)Context C)Content D)Communication E)Connections
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