The ____________ Method of Promotion Budgeting Takes an Investment Approach

Question 52
Multiple Choice

The ____________ method of promotion budgeting takes an investment approach in that goals are set for the upcoming year and then promotional dollars are budgeted to support the achievement of those goals. A)Objective-and-task method B)Percent-of-sales method C)Desire and action method D)Comparative parity method E)All-you-can-afford method