Marketing Management Study Set 4
Quiz 14: Personal Selling and Direct Marketing
One of the Most Critical Aspects to the Selling Process
One of the most critical aspects to the selling process is not what happens before the purchase decision but what happens after,the follow-up.
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The primary advantage of a market organization is that individual salespeople can develop familiarity with the technical attributes,applications,and most effective selling methods associated with a single product.
A commission is a fixed sum of money paid at regular intervals.
Objective measures rely on personal evaluations by someone connected to the salesperson's sales process,usually the immediate sales manager or a customer.
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