Marketing Management Study Set 4
Quiz 15: Understand the Global Marketplace: Marketing Without Borders
The European Union Is the Most Successful Regional Trade Zone
The European Union is the most successful regional trade zone.
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The economy of the European Union is larger than that of the United States.
McDonald's socially responsible coffee,Kenco,is sold in the European market because Europeans expect companies to care about the environment.
Mr.Coffee had a good understanding of the Japanese culture when it introduced coffeemakers that fit well in a Japanese kitchen.
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