A Marketing Audit May Be Needed in Any of the Following
A marketing audit may be needed in any of the following situations except when ____________.
A)The firm is about to undergo a major rebranding initiative
B)Evidence exists of significant marketing inefficiencies and poor ROMI and other metrics
C)A new creative agency is coming onboard
D)A recent change has occurred in top management
E)the schedule calls for a routine audit to be done