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A Marketing Audit May Be Needed in Any of the Following

Question 89
Multiple Choice

A marketing audit may be needed in any of the following situations except when ____________. A)The firm is about to undergo a major rebranding initiative B)Evidence exists of significant marketing inefficiencies and poor ROMI and other metrics C)A new creative agency is coming onboard D)A recent change has occurred in top management E)the schedule calls for a routine audit to be done

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Q 86
A marketing manager may wish to initiate a marketing audit when _________. A)The firm is about to undergo a major rebranding initiative B)Evidence exists of significant marketing inefficiencies and poor ROMI and other metrics C)A new creative agency is coming onboard D)A recent change has occurred in top management E)All of these
Q 87
Marketing plan controls involve _______________. A)The marketing and sales departments B)The marketing, sales, and customer service departments C)The accounting and IT departments D)The entire organization E)The marketing and production departments
Q 88
__________ systematically review the current state of marketing within an organization including how things are done,by whom,with what controls,and with what level of success. A)Marketing controls B)Marketing audits C)Marketing plans D)Marketing instruments E)None of these
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