According to neuromarketing research,when consumers know the brand name of the beverages,:
A) they prefer Pepsi over Coke.
B) they prefer Coke over Pepsi.
C) they cannot distinguish between different brands of cola.
D) they equally prefer Pepsi and Coke.

Question

Quizplus · Accepted Answer

Neuromarketing research has shown that when consumers are aware of the brand names, they generally prefer Coke over Pepsi, even though in blind taste tests, they may have preferred the taste of Pepsi. This is attributed to the strong brand loyalty and associations that consumers have with Coca Cola.

According to Neuromarketing Research,when Consumers Know the Brand Name of the Beverages