Which Statement About Generalizability Is Not True?
Which statement about generalizability is not true?
A)The set of all conditions of measurement over which the investigator wishes to generalize is the universe of generalizations.
B)In generalizability studies, measurement procedures are designed to investigate the universes of interest by sampling conditions of measurement from each of them.
C)To generalize to other universes, facet theory procedures must be employed.
D)Traditional reliability methods can be viewed as single-facet generalizability studies.
When choosing a scaling technique, which of the following factors should be considered?
A)the capabilities of the respondents
B)the levels of information needed (nominal, ordinal, interval, or ratio)
C)the method of administration
D)all of the above
When developing scales for international research, the researcher must pay special attention to details that can make the measurement instrument specific to the country in which the instrument will be used. Which of the following should be of concern to the marketing researcher when developing scales for international research?
A)Special attention should be devoted to determining equivalent verbal descriptors in different languages and cultures.
B)Scale endpoints and the verbal descriptors should be employed in a manner that is consistent with the culture.
C)It is critical to establish the equivalence of scales and measures used to obtain data from different countries.
D)All of the above are correct.
A researcher developed scales using a 7-point scale with anchor descriptors of "horrible" and "good." This researcher has created an ethical violation in the area of ________.
D)none of the above