________ Involves Observation Techniques Where the Researcher Clearly Defines the Behaviors
________ involves observation techniques where the researcher clearly defines the behaviors to be observed and the methods by which they will be measured.
________ is observation that involves a researcher monitoring all relevant phenomenon, without specifying the details in advance.
When Canon Cameras was losing market share in the United States to Minolta, Canon decided that its distributor, Bell & Howell, was not giving adequate support. Canon sent Tatehiro Tsuruta to the United States to look into the problem. On entering a camera store, he would act just like a customer. He would note how the cameras were displayed and how the clerks served customers. Canon utilized ________, ________ observation in a ________ setting.
A)unstructured; disguised; contrived
B)unstructured; disguised; natural
C)structured; undisguised; natural
D)structured; undisguised; contrived
Which statement is not true about natural observation?
A)The observed phenomenon will more accurately reflect the true phenomenon.
B)A disadvantage of natural observation is the cost of waiting for the phenomenon to occur.
C)A test kitchen set up in a shopping mall would be used in a natural observation.
D)A disadvantage is the difficulty of measuring the phenomenon in a natural setting.