Which of the Following Statements Is (Are)true Concerning Big Firms?
Which of the following statements is (are)true concerning big firms?
A)Many firms maintain in-house marketing research departments.
B)The marketing research department's place in the organizational structure may vary considerably.
C)Firms with in-house research departments never use external research suppliers.
D)Both A and B are correct.
External research suppliers can be classified as ________ and ________.
D)none of the above
Which of the following is not an example of a full-service supplier (Figure 1.4 in the text)?
The Nielsen Television Index is a set of information of known commercial value that is provided to multiple clients on a subscription basis. The Nielsen Index is an example of ________.