MKTG Study Set 3
Quiz 18: Sales Promotion and Personal Selling
Compare and contrast relationship selling and traditional personal selling.
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Certain customer and product conditions indicate personal selling might work better than other forms of promotion. List four of these conditions.
What are the seven steps in the personal selling process?
The first step in the personal selling process is sales lead generation. Define lead generation. Then explain why referral is a superior method for generating leads.
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