Which of the following is NOT an example of a trade sales promotion?
A)push money and training
B)premiums and coupons
C)free merchandise and store demonstrations
Which type of strategy do trade sales promotions support?
What is the term for a price reduction offered by manufacturers to intermediaries such as wholesalers or retailers, in exchange for performance of specified functions or purchasing during special periods?
A)a point-of-purchase discount
C)a quantity discount
D)a trade allowance
Schwinn Cycling and Fitness Inc. is offering a chain of sporting goods superstores a 20 percent discount on all Schwinn bicycles if the stores will run their own special promotion on the new Schwinn Paramount Titanium bikes. What is Schwinn offering?
A)a trade allowance
B)a life-cycle extension promotion
C)a P-O-P discount
D)a product development deal