Trademarks must be distinctive and cannot be classified as arbitrary or fanciful,with no inherent relationship to the company's product or service.

Question

Quizplus · Accepted Answer

Trademarks must be distinctive, but they can be classified as arbitrary or fanciful, which means they have no inherent relationship to the company's product or service. For example, Apple is an arbitrary trademark for computers and phones, and Kodak is a fanciful trademark for cameras.

Trademarks Must Be Distinctive and Cannot Be Classified as Arbitrary