Travis Saw a Television Advertisement in Which a New Long-Distance

Question 132
Multiple Choice

Travis saw a television advertisement in which a new long-distance telephone service provider showed a vignette of pleasant family scenes while some relaxing music played in the background.Later,when Travis is asked about this particular long-distance service provider,he has a positive attitude toward its service,even though he actually uses a different long-distance service.What influenced Travis's attitude A) operant conditioning  B) classical conditioning  C) cognitive dissonance  D) observational learning