Television Commercials for Halo Laundry Detergent Are Aired Several Times

Question 69
Multiple Choice

Television commercials for Halo laundry detergent are aired several times a day, on various cable networks, throughout the year.Advertisers of Halo believe that this will serve as a constant reminder of the brand to the consumers.Media planners of Halo are likely to be using a(n) _____ scheduling method. A)pulsing B)continuity C)flighting D)oscillating E)weighted ratings