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  4. Quiz 12: Evaluation of Media: Magazines and Newspapers

Magazines That Are Published for Special-Interest Groups Are Targeting

Question 47
Multiple Choice

Magazines that are published for special-interest groups are targeting A)lower permanence. B)greater flexibility. C)greater selectivity. D)lower lead time. E)larger reach.

Related questions
Q 48
The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New Jersey.Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater A)permanence. B)flexibility. C)demographic selectivity. D)geographic reach. E)reproduction.
Q 49
Which of the following is considered a primary benefit derived from using magazines as an advertising medium? A)higher reproduction quality B)greater reach C)lower costs D)selective binding E)creative inflexibility
Q 50
The Suave Teen is a Canadian publication that primarily targets high school students.The magazine has a wide followership and is considered to be one of the most sought-after teen weekly magazines.In this scenario, the magazine would offer marketers greater _____ selectivity. A)demographic B)psychographic C)lifestyle D)affective E)Behavioural
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