Which of the following statements is true of the use of broadcast media by the direct-marketing industry?
A)Direct marketing in the broadcast industry does not use support advertising.
B)The majority of direct-marketing broadcast advertising occurs through radio as opposed to TV.
C)The use of broadcast media by the direct-marketing industry has witnessed a decline in the recent years.
D)The two-step approach to direct marketing is common on the radio, particularly with local companies.
E)When a toll-free number is included in a direct-response ad, it is called support advertising.