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Which of the Following Events Is Considered One of the Major

Question 30
Multiple Choice

Which of the following events is considered one of the major impetuses behind the growth of direct marketing? A)increase in the number of working women B)invention of the printing press C)development and expansion of the U.S.Postal Service D)development of multinational companies and international markets E)law that mandates public education

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Q 31
One of the reasons for the recent, rapid growth of direct marketing in American society is the A)fact that the United States has moved from an industrialized nation to a service nation. B)increase in the number of hours individuals spend watching television. C)nonproliferation of cellular phones. D)increased use of consumer credit cards. E)development of four-color printing presses.
Q 32
Which of the following statements is true about the growth of direct marketing? A)Direct marketing is being used as a promotional media tool only after the invention of the Internet. B)Typically, few purchases being made with the use of credit cards are as a result of direct marketing. C)The fast-paced and changing values and lifestyles of consumers are decreasing the effectiveness of direct marketing in urban areas. D)The rapid decrease in dual-income families has led to growth in direct marketing. E)The Internet has made it easier for consumers to shop and for marketers to be successful in reaching the desired target markets.
Q 33
A magazine ad for pet health insurance contains both a toll-free number and a website URL in order to enable readers to obtain further information.This ad is an example of combining direct marketing with A)trade promotions. B)public relations. C)advertising. D)personal selling. E)consumer promotions.
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