menu
Sign up

One of the Major Factors Contributing to the Success of Direct

Question 2
True False

One of the major factors contributing to the success of direct marketing is that so many Americans are now "money-rich and time-poor." One of the major factors contributing to the success of direct marketing is that so many Americans are now "money-rich and time-poor."

True

Related questions
Q 3
It is not possible to generate a behavioral response by relying solely on direct marketing. While some organizations rely on direct marketing solely to generate a behavioral response, for many others, direct marketing is an integral part of the IMC program.
Q 4
Direct-marketing activities are supported by the other elements of the promotional mix. Direct-marketing activities support and are supported by other elements of the promotional mix.
Q 5
Direct marketing is a form of advertising. Direct marketing is in itself a form of advertising.Whether through mail, print, or TV, the direct-response offer is an ad.
logo
© 2020-2021 Cozyplus FZ LLC. All rights reserved