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  4. Quiz 15: The Internet: Digital and Social Media

As Defined by Merriam-Webster, _____ Is "Forms of Electronic Communication

Question 80
Multiple Choice

As defined by Merriam-Webster, _____ is "Forms of electronic communication (such as Web sites) through which people create online communities to share information, ideas, personal messages, etc." A)pre-rolls B)social media C)native ads D)rich media E)Interstitials

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_____ sites are platforms that allow users to share interests, activities, backgrounds, or real-life connections. A)Social networking B)Contextual advertising C)Behavioral targeting D)User-generated video sharing E)Podcast networking
Q 82
Which of the following is true of social media? A)It is typically not used by firms as a marketing medium. B)There are numerous ways for consumers to access social media. C)It can be accessed only using specific Internet protocols. D)It is a type of content aggregator. E)It is built on the ideological foundations of Web 1.0.
Q 83
As a powerful social medium, YouTube is a A)social networking site. B)content aggregator. C)podcast. D)blog. E)paid search engine.
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