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Banner Ads

Question 47
Multiple Choice

Banner ads A)are rarely used for advertising on the web. B)are typically used in transit advertising. C)are synonymous with interstitials. D)cannot be used for fulfilling direct-marketing objectives. E)can be static, animated, or in flash.

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Q 48
Banner ads are also known as A)interstitials. B)paid searches. C)pop-ups. D)side panels. E)links.
Q 49
Yoana is an online women's magazine that features an animated ad for Carmen's Cosmetics on its website.If a visitor clicks on the ad, it will take the visitor directly to Carmen's website.This ad is an example of a(n) A)interstitial. B)banner. C)pop-up. D)sponsorship. E)paid search.
Q 50
_____ occur when a company pays to sponsor a section of a site. A) Paid searches B) Interstitials C) Regular sponsorships D) Content sponsorships E) Irregular sponsorships
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