Advertising and Promotion
Quiz 15: The Internet: Digital and Social Media
Banner ads A)are rarely used for advertising on the web. B)are typically used in transit advertising. C)are synonymous with interstitials. D)cannot be used for fulfilling direct-marketing objectives. E)can be static, animated, or in flash.
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Banner ads are also known as A)interstitials. B)paid searches. C)pop-ups. D)side panels. E)links.
Yoana is an online women's magazine that features an animated ad for Carmen's Cosmetics on its website.If a visitor clicks on the ad, it will take the visitor directly to Carmen's website.This ad is an example of a(n) A)interstitial. B)banner. C)pop-up. D)sponsorship. E)paid search.
_____ occur when a company pays to sponsor a section of a site. A) Paid searches B) Interstitials C) Regular sponsorships D) Content sponsorships E) Irregular sponsorships
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