Which of the Following Is True of the Internet as an Advertising

Question 35
Multiple Choice

Which of the following is true of the Internet as an advertising medium? A)Blogs and discussion boards are considered particularly useful for providing information to evaluate products and brands. B)Typically, the Internet does not enable marketers to stimulate trial of products or services. C)Most marketers believe that the Internet is not an effective medium for achieving communications objectives such as consideration and/or evaluation. D)The Internet cannot be used to create a "buzz" for a product or service. E)While it can be used to complement traditional advertising, the Internet cannot be used as an independent medium.