When Mcdonald's Introduced Its Value Menu in 2003 and Competitors

Question 122
Multiple Choice

When McDonald's introduced its value menu in 2003 and competitors responded by putting popular items on their value meal menus to keep up, it was an example of a(n) ________________ or a spiral that results when several competitors use promotions extensively. A)attribution trap B)sales promotion trap C)primary reinforcement spiral D)secondary reinforcement spiral E)external trap