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When Mcdonald's Introduced Its Value Menu in 2003 and Competitors

Question 122
Multiple Choice

When McDonald's introduced its value menu in 2003 and competitors responded by putting popular items on their value meal menus to keep up, it was an example of a(n) ________________ or a spiral that results when several competitors use promotions extensively. A)attribution trap B)sales promotion trap C)primary reinforcement spiral D)secondary reinforcement spiral E)external trap

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Q 119
Which of the following is true of allocation of the promotional budget when a brand enters the growth stage? A) In this stage, promotional dollars will be used only for bait-and-switch marketing. B) In this stage, promotional dollars will be used only for rebate advertising. C) In this stage, price-offs and bonus packs must be used intermittently to induce product trial. D) In this stage, promotional dollars must be used primarily for advertising to stress brand differences. E) In this stage, advertising is primarily a reminder to keep consumers aware of the brand.
Q 120
Which of the following is true of allocation of the promotional budget when a brand enters the introductory stage? A) In this stage, promotional dollars will not be allocated for activities such as sampling and couponing. B) In this stage, a large portion of the budget will be allocated to sales promotion techniques. C) In this stage, promotional dollars must be used to eliminate brand differences. D) In this stage, all the promotional support for the brand will be removed. E) In this stage, promotional dollars will be used only for word-of-mouth marketing.
Q 121
According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the A)purchase behavior is attributed to an external incentive. B)relationships between promotions and attitudes are weak. C)primary reinforcement is the brand, and not the promotional incentive. D)consumers typically possess high brand loyalty. E)purchase is internally motivated and unaffected by an external stimulus.
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