Advertising and Promotion
Quiz 16: Sales Promotion
Slotting Allowances Are Also Called
Slotting allowances are also called A)off-invoice allowances. B)spiffs. C)push money. D)street money. E)rebates.
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A _____ is a configuration of products that occupy a shelf section in a store, offered to retailers by manufacturers. A)slotting plan B)planogram C)promotional layout D)retail format E)gatefold
A manufacturer of skis and skiing accessories provides sales personnel in ski shops with instruction classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots.This is an example of A)cooperative advertising. B)sales force automation. C)a sales training program. D)event marketing. E)a sales incentive program.
_____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. A)A planogram B)A trade layout C)Cooperative advertising D)A trade show E)Event marketing
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