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  4. Quiz 16: Sales Promotion

Slotting Allowances Are Also Called

Question 107
Multiple Choice

Slotting allowances are also called A)off-invoice allowances. B)spiffs. C)push money. D)street money. E)rebates.

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Q 108
A _____ is a configuration of products that occupy a shelf section in a store, offered to retailers by manufacturers. A)slotting plan B)planogram C)promotional layout D)retail format E)gatefold
Q 109
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Q 110
_____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. A)A planogram B)A trade layout C)Cooperative advertising D)A trade show E)Event marketing
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