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  3. Advertising and Promotion
  4. Quiz 17: Public Relations, Publicity, and Corporate Advertising

_____ Is a Form of Corporate Advertising Devoted to Promoting

Question 102
Multiple Choice

_____ is a form of corporate advertising devoted to promoting an organization's overall reputation. A)Transit advertising B)Cause-related advertising C)Image advertising D)Advocacy advertising E)Symbolic advertising

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Q 103
An ad for Bingley Tableware proudly claims that its line of dinner plates and dishes is inspired by and similar to a popular film star's designer wedding china.The ad shows a happy bride and groom sitting at their wedding table, which is laid with Bingley china.This is an example of A)cause-related advertising. B)advocacy advertising. C)a general positioning ad. D)a direct response ad. E)a financial support ad.
Q 104
Grand Thornton's print ad states, "If you have a passion for accounting and want to work with others who share that passion, you might be interested in the Grant Thornton accounting firm." This is an example of A)direct-response advertising. B)corporate image advertising. C)cause-related advertising. D)advocacy advertising. E)event sponsorship.
Q 105
Firms that spend more on corporate advertising also tend to have A)ineffective IMC programs. B)unidimensional marketing strategies. C)greater return on investments. D)higher-priced stocks. E)better positioning strategies.
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