The Day-After Recall Test Would Be the Most Appropriate Measure

Question 97
Multiple Choice

The day-after recall test would be the most appropriate measure of effectiveness for A)the back outside cover position of the May issue of a women's magazine. B)a full-page ad in a trade journal aimed at the supermarket industry. C)a 30-second commercial promoting a baseball league on a cable channel. D)a direct mail containing details of products offered by a furniture manufacturer. E)an aerial ad by a leading fast-food chain.