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Some Customers Get a Consumer Surplus Because They Would Be

Question 29
Multiple Choice

Which of the following factors demands different creative and media strategies as well as changes in other elements of the advertising and promotional program for foreign markets? A)unlimited media options in various countries B)language variations from country to country C)similar buying behaviors of consumers around the world D)increase in the overall world literacy rate E)women's empowerment throughout the world

Related questions
Q 30
Which of the following is NOT one of the reasons companies are focusing on international markets? A)Economic, social, and political changes around the world have opened markets with opportunities for greater growth and profits. B)Globalization is revolutionizing the world far more radically and rapidly than industrial development and technological changes of previous eras. C)Foreign markets offer companies from small nations economies of scale to compete against larger companies. D)Domestic markets offer companies limited opportunities for expansion. E)The United States has been running a balance-of-trade surplus.
Q 31
Which of the following is an example of a major macro-external environmental factor that a company must consider when analyzing the international marketing environment? A)economic factors B)product factors C)promotional factors D)pricing factors E)advertising factors
Q 32
Which of the following factors is part of the economic environment of a foreign country that companies must consider while engaging in international marketing? A)moral standards B)values and ethics C)currency stability D)laws and regulations E)employment rate
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